Once you have your website up and running you can leverage it in a number of ways. A website can make it possible to deliver existing services more efficiently, as well as new ones.

You can publish an online catalogue of goods and services.

• Visitors can learn about your products and make a selection at their own pace
• Catalogues can be updated instantly, with no need to re-print and redistribute them.

You can provide product update and service information for your existing customers.

• Fast-changing information can be updated at regular intervals, or even in real time. For example, some companies allow trusted customers access by password to 'live' information on stock levels.

You can keep in touch with travelling employees or teleworkers.

• They can file information via the website, so that everyone works from centralised records that are always up to date.